Hans Stråberg
President and CEO

Born 1957. M. Eng. In Group Management since 1998.
Joined Electrolux in 1983. Head of product area Dishwashers and Washing Machines, 1987. Head of product division Floor Care Products, 1992. Executive Vice-President of Frigidaire Home Products, USA, 1995. Head of Floor Care Products and Small Appliances and Executive Vice-President of AB Electrolux, 1998. Chief Operating Offi cer of AB Electrolux, 2001. President and CEO, 2002.
Board Member of The Association of Swedish Engineering Industries, AB Ph. Nederman & Co., Nederman Holding AB and Roxtec AB.
Holdings in AB Electrolux: 61,597 B-shares, 90,000 options.

Morten Falkenberg
Head of Floor Care and Small Appliances, Executive Vice-President

Born 1958. B. Econ. In Group Management since 2006.
Sales/marketing positions in Carlsberg Group, Denmark, 1980–1987. Senior management positions within Coca-Cola Company, 1987–2000. Senior Vice-President of Alliances/Partnerships for TDC Mobile, 2001–2003. Joined Electrolux in 2003 as Head of Floor Care and Small Appliances Europe. Head of Floor Care and Small Appliances and Executive Vice-President of AB Electrolux, 2006.
Holdings in AB Electrolux: 13,138 B-shares, 0 options.

Enderson Guimarães
Head of Major Appliances Europe, Executive Vice-President

Born 1960. M.B.A. In Group Management since 2008.
Brand management and marketing manager with Procter & Gamble, Brazil, 1990-1991, and Johnson & Johnson, Canada, 1991-1997. Marketing Director with Danone, Brazil, 1997-1998. Senior management positions with Philips Electronics, Brazil and the Netherlands, 1998-2007. Joined Electrolux in 2008 as Senior Vice-President Product and Branding within Major Appliances Europe. Head of Major Appliances Europe and Executive Vice-President of AB Electrolux, 2008.
Holdings in AB Electrolux: 0 shares

Carina Malmgren Heander
Head of Group Staff Human Resources and Organizational Development, Senior Vice-President

Born 1959. B. Econ. In Group Management since 2007.
Project Director at Adtranz Signal (Bombardier), 1989–1998. Vice-President Human Resources of ABB AB, 1998–2003. Senior Vice-President Human Resources of Sandvik AB, 2003–2007. Joined Electrolux in 2007 as Senior Vice-President of Group Staff Human Resources and Organizational Development.
Board Member of Seco Tools AB, Cardo AB and IFL at the Stockholm School of Economics.
Holdings in AB Electrolux: 0 shares, 0 options.

Ruy Hirschheimer
Head of Major Appliances Latin America, Executive Vice-President

Born 1948. M.B.A. Doctoral Program in Business Administration. In Group Management since 2008.
Executive Vice-President of Alcoa Aluminum, Brazil, 1983–1986. President and CEO of J.I. Case Brazil, 1990–1994. President and CEO of Bunge Foods, 1994–1997. Senior Vice-President of Bunge International Ltd., USA, 1997–1998. Joined Electrolux in 1998 as Head of Brazilian Major Appliances operations. Head of Major Appliances Latin America, 2002. Executive Vice-President of AB Electrolux, 2008.
Holdings in AB Electrolux: 33,621 B-shares, 5,000 options.

Lars Göran Johansson
Head of Group Staff Communications and Branding, Senior Vice-President

Born 1954. M. Econ. In Group Management since 1997.
Account Executive of KREAB Communications Consultancy, 1978–1984, President, 1985–1991. Headed the Swedish “Yes to the EU Foundation” campaign for the referendum that determined Sweden’s membership in the EU, 1992–1994. Joined Electrolux in 1995 as Senior Vice-President of Communications and Public Affairs.
Holdings in AB Electrolux: 19,327 B-shares, 19,902 options.

Keith R. McLoughlin
Head of Major Appliances North America, Executive Vice-President

Born 1956. B.S. Eng. In Group Management since 2003.
Senior management positions with DuPont, USA, 1981–2003. Vice-President and General Manager of DuPont Nonwovens, 2000–2003, and of DuPont Corian, 1997–2000. Joined Electrolux in 2003 as Head of Major Appliances North America and Executive Vice-President of AB Electrolux. Also Head of Major Appliances Latin America, 2004–2007.
Board Member of Briggs & Stratton Corp.
Holdings in AB Electrolux: 29,125 B-shares, 0 options.

Detlef Münchow
Head of Professional Products, Executive Vice-President

Born 1952. M.B.A. PhD Econ. In Group Management since 1999.
Member of senior management of Knight Wendling/Wegenstein AG, Germany, 1980–1989, and GMO AG, 1989–1992. FAG Bearings AG, 1993–1998, as Chief Operating Officer of FAG Bearings Corporation, USA. Joined Electrolux in 1999 as Head of Professional Indoor Products and Executive Vice-President of AB Electrolux.
Holdings in AB Electrolux: 44,828 B-shares, 0 options.

Gunilla Nordström
Head of Major Appliances Asia/Pacific, Executive Vice-President

Born 1959. M. Sc. In Group Management since 2007.
Senior management positions with Telefonaktiebolaget LM Ericsson and Sony Ericsson in Europe, Latin America and Asia, 1983–2005. President of Sony Ericsson Mobile Communications (China) Co. Ltd. and Corporate Vice-President of Sony Ericsson Mobile Communications AB, 2005–2007. Joined Electrolux in 2007 as Head of Major Appliances Asia/Pacific and Executive Vice-President of AB Electrolux.
Holdings in AB Electrolux: 0 shares, 0 options.

Jonas Samuelson
Chief Financial Officer

Born 1968. M. Sc. in Business Administration and Economics. In Group Management since 2008. Business development and finance positions in General Motors, USA, 1996-1999. Treasurer and Director Commercial Finance and Business Support in Saab Automobile AB, 1999-2001. Senior management positions within controlling and finance in General Motors North America, 2001-2005. CFO of Munters AB, 2005-2008. Joined Electrolux in 2008 as Chief Financial Officer.
Holdings in AB Electrolux: 0 shares, 0 options.

Cecilia Vieweg
General Councel, Senior Vice-President

Born 1955. B. of Law. In Group Management since 1999.
Attorney with Berglund & Co Advokatbyrå, 1987–1990. Corporate Legal Counsel of AB Volvo, 1990–1992. General Counsel of Volvo Car Corporation, 1992–1997. Attorney and partner in Wahlin Advokatbyrå, 1998. Joined Electrolux in 1999 as Senior Vice-President and General Counsel, with responsibility for legal, intellectual property, risk management and security matters.
Board Member of Haldex AB.
Holdings in AB Electrolux: 18,827 B-shares, 15,294 options.


Holdings in AB Electrolux as of December 1, 2008.