The origins of Electrolux can be traced back to the introduction of the vacuum cleaner, the invention of the absorption refrigerator and a marketing genius named Axel Wenner-Gren.
Legend has it that Mr Wenner-Gren saw an unwieldy Santo vacuum cleaner in Vienna and went to work for them. When he had learnt enough, he went home to Stockholm, worked on his idea with colleagues and staff and presented the Lux 1, the world's first household vacuum cleaner in 1912.
In 1925 the first Electrolux absorption refrigerator was launched and Electrolux started in its quest to be the largest household appliance producer in the world.
